Support in the design of a communication plan for its 20th anniversary
The Integra Foundation helps people who are at risk of social exclusion and people with disabilities to integrate into society through job placement.
To celebrate its 20th anniversary, our volunteers from the Madrid and Apache offices supported the Integra Foundation in the design of the communication strategy to celebrate this milestone, with the aim of:
– Giving more publicity to the benefits that becoming an Integra Foundation collaborator entails for a company.
– Contributing to eradicate false beliefs or prejudices about vulnerable groups in the labor market that may be holding them back.
– Improving the positioning of the Integra Foundation, amplifying the dissemination of its key messages.
In addition, to achieve the communication strategy, our volunteers designed a plan to optimize the online acquisition of new leads, improve web content and create new audiovisual materials and media opportunities.