Contribute to improve the visibility and communication of social entities through the training of young people
For the sixth consecutive year, LLYC Foundation has collaborated with IE University in the Storytelling For Social Impact project, in which students of the Master in Visual and Digital Media are trained by LLYCERS to develop awareness campaigns for local foundations selected by LLYC Foundation.
After learning the keys to develop a creative communication strategy, 55 international students have put into action all the knowledge learned in the development of transmedia campaigns to improve the visibility and communication objectives of seven social entities: AQQUA Association, Capacis Foundation, Tengo Hogar Foundation, XALEY Foundation, AVA Foundation, Antares Foundation and Alicia and Guillermo Foundation.
We thank our LLYCERS Julio Alonso, Andrea Muñoz, and former LLYCER Guillermo Lecumberri for sharing their knowledge and expertise as teachers in this sixth edition of the program.
Their role as coaches has been fundamental for the students to have the necessary tools and resources to contribute to NGOs through an awareness campaign that generates social value.
The project of the team of students who worked for the AVA Foundation was selected as the winner. A campaign that seeks to make visible the reality that children with neurological disorders and their families face in their daily lives.
From LLYC Foundation we continue to strengthen our commitment to amplify and add value to social entities through the great potential of our professionals, communication.