IE University SPAIN

Storytelling for Social Impact.
Formation collaboration with ie university through their masters in visual and digital media

Contributing to the formation of the future professionals of communication

Storytelling for Social Impact is a project that we have conducted for 3 years with IE university through their Masters in Visual and Digital Media, where the different groups of students develop realistic campaigns for Foundations with spare resources, selected from Foundation LLYC.

In the third edition, 35 international students had contributed their knowledge, motivation and earnings for contributing to improving the visibility, achieving outreach objectives, the joining of new volunteers or economic contributions to 7 selected entities

This initiative is part of our motivation for accompanying future professionals of communication, reinforcing their social promise and giving students the opportunity to implement a real project for a local Foundation, supervised by LLYC professionals. Thanks to Ana Folgueria, Elizaveta Duca, Julio Alonso, Alejandro Parilli, Teresa Rey, and our Alumni, Alejandro Cerqueria, for having been part of this third edition and having been able to help and guide the future communicators in this changing context that has marked the development of 2019/2020 course.

Once again this year, students have put a lot of effort into their projects and have managed to develop extraordinary campaigns. We would like to share with you the different case studies of the campaigns that have developed for: Asociación Pato AmarilloAsociación Into NeverlandFundación AldabaFundación AntaresFundación CESALSoñar Despierto y Saniclown.

We would especially like to highlight the Saniclown team: Jakob, Maria Teresa, Rita, Maria, y Rebeca, as their strategy and results where selected by LLYC and IE as the best campaign in this edition.

“A truly enriching project, not only because it allowed us to help the final beneficiaries, social partners, but also because we are influencing future professionals, who witness first hand how communication can help improve society.”

Carlota Jimenez de Andrade
Volunteer from Foundation LLYC

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