Storytelling for Social Impact is a project that we have been carrying out for four years with the IE University through its Master’s Degree in Visual and Digital Media, where different groups of students develop real campaigns for foundations with limited resources, selected by the LLYC Foundation.

In this edition, 36 international students have once again contributed their knowledge and desire to contribute to improving the visibility and communication objectives of 6 social entities: Xaley, Deporte y Desafío, EXIT Foundation, A LA PAR, AcVadi and FundAme

This project strengthens our commitment to education and our motivation to accompany future communication professionals, offering master’s students the opportunity to launch a real project for a local Foundation, supervised by LLYC professionals.

We would like to thank Cristina Peñaloza, Carlota Jiménez, Teresa Rey, Julio Alonso, Alejandro Parilli and Paul Hernández for their work and effort in this IV edition. Their role has been key in mentoring students, teaching and guiding them throughout the course, which has been marked by the exceptional health situation. Thanks to the collaboration of all the professionals involved, this edition was executed safely and in compliance with health recommendations at all times.

Once again, the students devoted themselves to the projects and managed to develop extraordinary campaigns. We share with all of you the projects they developed for: Xaley, Deporte y Desafío, EXIT Foundation, A LA PAR, AcVadi and FundAme.

Cristina Ysasi presented the award for the best campaign at the closing ceremony to the Deporte y Desafío team.